16 Tips for Success in Internet Marketing

A great majority of successful people are business owners rather than employees. Some business owners are making their money online. How do they do it? Justin Gibbs shared some tips:

1. Think Differently: Most people are prepared by school and by parents to become good employees. Gain a business owner's viewpoint from books and experts. As well as reading, you need to implement what you learn.
2. Take Responsibility: You are responsible for what you have now in your life, no one else. What do you want? What do you have to do to get it? Commit to it and start making it happen.
3. Benchmark: If others with less resources than you can succeed, why can't you? Be prepared to commit long term despite the challenges. Be inspired by other people's successes as examples of possibility.
4. No Compromise: Desperate people care more about themselves than their customers, and it is easy to detect. When you're not desperate, you can do things because it's the right thing to do.
5. Kaizen: Continually improve, especially in the way WA'l you think. Seek to VI-I I become a perpetual g1 I I learner, always moving forward.
6. Do Less: A real business is not about exchanging your time for money. Look for the 4% of effort that delivers 64% of results. Do what you want to do, things where you have a higher impact, and delete, automate or delegate the rest.
7. Stick to What Works: Work with the winning strategies and kill the losers. Keep doing the core things that get you the best results.
8. Give Up: When something is clearly not working, don't be afraid to call your losses. It's better to realize early when you're wrong and seek a different tactic.
9. Observe: You don't have to guess what sells. Just see what people want and need and what they are already paying for. The answers are all around you.
10. Clarity: A confused mind makes no choice - Keep things easy for your customers, whether it's the options you offer, your sales process or how you present your solutions.
11. Own the RaceCourse: Have a website YOU own where you put all your good content. Make it a self-hosted website, on a fast server, with a domain you control. Do not build your business on an external platform like Facebook, Linkedin or YouTube.
12. Rich Content: Post content that answers questions and solves problems. Put it in multiple formats - video, audio, text and images - and do it reasonably often. Let people know via email and social media when you post new stuff.
13. Results, Not Stuff: Less products, more value. It's not about how much stuff you can offer your customers, it about getting the best results with the least possible action. This is especially true for subscription services.
14. Build an E-Mail Database: Your email list is powerful. Set up the right offer, make sure it has value and send it out at the right time. You can automate triggers, abandonment sequences and feedback requests, but keep your newsletters organic.
15. Unsubscribe: From marketing emails. Don't be taken prisoner by your inbox. Be the one sending emails rather than reading them. Also syndicate to where people are, on Facebook, YouTube or Twitter.
16. Value Reach: If you want to make a lot of money, create a lot of value and put it in front of as many people as possible.