The Benefits of Affiliate Marketing

Affiliate Marketing - Paying a commission for a set of affiliates to independently advertise your brand - is sometimes overlooked in the slew of online marketing opportunities. But for those in the know, affiliate marketing with its unique set of advantages, is an essential part of an effective online marketing strategy.

1. Cost
2. Risk
3. Time and Energy
4. Diversity
5. Popularity

Cost

• Pay-for-Performance: With affiliate marketing you only pay if a certain predetermined action is met. This could be a click-through revenue or market information. No payment without results
• Fixed Costs: You also specify what action will pay what amount. You always know what the rates will be.
• By Comparison Search Engine Optimization(SEO) Development: Just to increase your site's pagerank can cost $76-$200 hourly per project, those costs can reach anywhere between $1,000 and $7,500

Risk

• Low Risk: Affiliate marketing is considered very low risk, because you don't have to pay if it doesn't work. You don't have to invest capital in a strategy that might not pan out.
• Market Comparison: Low-risk means that affiliate marketing is ideal for exploring new markets. While a whole new international marketing plan might be cost-prohibitive. Affiliate marketing provides low overhead while giving you access to local marketing experts

Time and Energy

• By Comparison: Social media marketing takes a good deal of time and energy creating new content, replying to comments and relaying content to different sites.
• Customizable programs marketing doesn't have to be time consuming.
• Many Merchants Use
• Affiliate Network: Select a network that will take care of everything for you, including giving creative help.
• Third Party Hosting: Leave the infrastructure up to the third party but still set up your own terms and payment.

Diversity

• Many Birds, One Stone: Affiliate advertising is a great way to utilize other forms of online marketing for a lower cost. Affiliates will use their own skills to get your brand noticed
• 80% SEO
• 60% Social Networking
• 60% Blogging
• 40% Email Marketing
• And More: Developing an individual program for all of these aspects would take far more time and more importantly far more money

Popularity

• SEO lead the way in popularity and far other strategies in the amount spent on it.
• Social network marketing gets a lot of hype, and is growing in investment.
• Retailer, financial services firms and online education providers are restricted to the top three providers.
• However, affiliate marketing is gaining traction as a low-risk, high-return investment.

Not a Regular Job

• As an affiliate-marketing publisher, you can create a steady flow of income, even when you're not at your computer.

Popular

• 42.9% of affiliate-marketing publisher say they operate 2 to 5 websites to promote affiliate programs and the number of the publishers is growing.

Easy-Tracking

• Affiliate programs provide campaign statistics that measure their effectiveness.

No Need to Sell Anything

• Just create good content and recommend products based on your experience