The Power of Affiliate

Engaging with Consumers

1. Catalyst
2. Evaluation
   1. Coupon and Deal
   2. Search
   3. Content and Community
   4. Ad Network
   5. Loyalty and Rewards
   6. Software and Technology
3. Conversion
   1. Coupon Deal
   2. Loyalty and Rewards
4. Post Conversion
   1. Content and Community
5. Loyalty Loop

The Affiliate marketing channel, with its unique, high performance online publishers, has the power to influence and connect with the new consumer at critical points in their decision journey

Catalyst

A consumer decides they are in need of a product or service with a short list of brands in mind

Evaluation

The consumer adds or subtracts brands as they evaluate options and interact with online publishers

Conversion

The moment a consumer selects a particular brand and takes action at the point of conversion

Post Conversion

The consumer builds expectations based on their brand experience, influencing their next decision journey

Loyalty Loop

In today's digital world, even the most widely-recognized industry leaders must win back the well-informed consumer after every single purchase